Category: Google

Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...

Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to...

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to...

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet). Before we go all-in on the “did I get shadowbanned” conspiracy theories, it’s important to note that there are a lot...

Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media...

Google is the world’s most-visited website. The site currently holds more than 92% of search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business...

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed....