Category: Google

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook...

“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights.  Using historical data to collect customer insights is a...

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising, but it also works great with direct sales...

If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital...

In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are...

Things that increase dopamine in the brain: -Exercise -Turmeric. -Leafy greens. -Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers...

YouTube may be more than 15 years old, but the platform has only gotten better, faster and stronger with the passage of time. If you’re considering diving into the world of video with the planet’s most popular video-sharing social network,...

Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be...