Category: Google

As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of...

The adoption and use of connected tech continues to surge around the globe The new Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social—reveals that more than six in 10 people on Earth now...

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not...

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is! When you schedule Facebook posts, managing a social media...

If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I manage multiple Instagram accounts?” Rest assured, you can. And it’s easier than you might think. In this post, we’ll explain exactly how to do it. Bonus: 14...

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a...

A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels...

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?”...