Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of...
Category: Google
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What is Clubhouse? [+Should Marketers Care?]
In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now....
Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About
Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this...
When Is the Best Time to Post on Instagram in 2021? [Cheat Sheet]
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day...
Instagram Shopping 101: A Step-by-Step Guide for Marketers
Forget the mall: these days, Instagram is the place to shop til you drop. Sure, there’s no Orange Julius for a mid-spree snack sesh, but Instagram Shopping brings the retail experience to social media to reach an audience of more...
How To Track Passage Ranking SEO Performance in Google Search Console (And Why You Might Want To)
UPDATE You’re really not an SEO blogger until @rustybrick has called bullshit on one of your posts https://t.co/Us4eajHBx9 — Andrew Shotland (@localseoguide) February 11, 2021 So I may have jumped the gun on the “passage ranking” thing, but even though...
How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)
Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use...
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm. Read on, and we’ll explain. First, let’s look...
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