Category: Google

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to...

Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study....

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right...

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is,...

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build...

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not,...

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It...

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting,...