Category: Google

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment,...

The number of podcast listeners in the United States is expected to reach 100 million by 2024. (For context, there are 82.7 million listeners in 2021.)  Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow...

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks...

Because Instagram was designed as a visual medium, it’s hard to know just how much the captions actually matter. Sure, you can write up to 2,200 characters in your caption… but should you? After all, a great caption doesn’t just...

Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed,...

How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story,...