Category: Google

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting,...

Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as a Twitter/X alternative, Threads has now grown past 300 million monthly active users as of...

YouTube has continued to dominate the world of video sharing. These days, it’s a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that...

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never...

No time to read? Check out the audio version of this post. The LinkedIn algorithm operates a bit differently than most other social platforms’ — it’s specifically designed to prevent content from going viral. Yes, you read that right. The LinkedIn...

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I...

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure — protecting organizations from legal risks, audits, and reputational...

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day....