Category: Google

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never...

No time to read? Check out the audio version of this post. The LinkedIn algorithm operates a bit differently than most other social platforms’ — it’s specifically designed to prevent content from going viral. Yes, you read that right. The LinkedIn...

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I...

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure — protecting organizations from legal risks, audits, and reputational...

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day....

“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting...

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to...

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with...