Category: Google

Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: as audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no...

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale...

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey's Chief Communication Officer and SVP of Marketing, thinks the...

Every minute, people around the world watch nearly 139 million Instagram Reels. Reels is Instagram’s fastest-growing feature, offering enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this...

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right...

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types...

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices. Before 2024, I spent the better part of a decade focused on topping...

A Facebook Business Page is a public profile on Facebook that allows businesses and creators to promote content and connect with customers online. It’s an important tool for engaging with customers. Brands use a Facebook Business Page to run Facebook...