Category: Google

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time, click-through rate (CTR), satisfaction surveys, and viewing habits across different devices and times of day. The algorithm’s…

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s…

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time…

Want to know how to get more views on Instagram Reels? You’ve wound up in the right place, friend. We’re breaking down tried-and-true hacks social media managers, creators, and Instagram pros use to get those real Reel gains. Do what the experts do, and you’ll see your views go up in no time. Bonus: Claim…

If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U.S. adults. Plus, Instagram shoppers of all ages spend the most, being…

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI in all forms of content, the rise of personalization, and continued use of short-form video. In 2025, advertisers will need to stay on top of trends, or…

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find…

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. While many questions about AI still remain unanswered, I’ve discovered that content intelligence can be a game-changer…