Category: Google

Key takeaways The TikTok algorithm rewards content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), making them more visible within those communities. Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community. The TikTok...

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the...

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The...

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring...

Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And...

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry...

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a...

Looking for the latest Hootsuite product features? This month’s updates focus on making your social marketing efforts more streamlined and expanding to new networks. From TikTok Business Messaging to Snapchat data in social listening to Bluesky Publishing, here’s a look...