Category: Google

Authenticity is key on social media. But it can also be elusive. Knowing how to get verified on Facebook is critical for both individuals and brands looking to show that they are the real deal on the world’s largest social...

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. That includes whether...

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...

90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s...

Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy, and help you prove the value of your social marketing work to the people who...

Wondering what the best time to post on LinkedIn is in 2025? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British...