Category: Google

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how?…

These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics show you what’s working, what isn’t, and any opportunities for future wins. But those might…

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action…

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with…

Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis, every TikTok, Reel, or Tweet you post can either protect your brand’s safety or turn a one-time incident into a long-term loss of brand trust. In this guide, we’ll show…

It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have seen it and it has 100,000 impressions already. Life is good. Sorry, friend: in 2024,…

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search —…

At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape. Many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger…