Category: Google

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather...

Looking for inspiration and easy ways to level up your Stories? Instagram Story apps may be the answer you’re looking for. While Instagram Stories content may be temporary, their impact isn’t. Stories offer social media marketers and brands a golden...

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content...

More companies than ever are using Instagram for business — over 200 million businesses, to be exact.  Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more...

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization....

Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also:...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is...

I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and...