Category: Google

Rule number one of creating a great Instagram marketing campaign? Know your audience. Which is where these Instagram demographic statistics come in handy. You might already have a pretty good idea of who your followers are on the platform, but with these Instagram audience insights, you’ll have the cold hard facts to prove it. Understanding…

Whether you’re trying to get new clients, get quality job applications, or build brand awareness, LinkedIn is the place to be for B2B marketers. Over 1 billion business people use LinkedIn, making it the largest professional social network in the world. But how does your target demographic use LinkedIn? Is your target audience even on…

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. { “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “What is meant by social media analytics?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Social media analytics is the collection and analysis…

What do Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a Facebook Business Page. Not to be pushy, but we think your incredible company ought to be on that list, too. Facebook has an audience of more than three billion active monthly users. It’s still the biggest social network…

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without…

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to…

Instagram analytics tools can help you turn a mediocre Instagram strategy into a winning one. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram (and what’s not) and inspire some ideas for new strategies you might want to try. Instagram has 1.39…

Pinterest is a powerful channel for content distribution. To get the most out of your Pinterest marketing strategy, you need to track your success using Pinterest analytics. Pinterest metrics like Pin clicks, impressions, and saves pinpoint how your Pins are performing. When you know how to read your data to its full potential, those analytics…