Category: Google

According to Instagram, there are over 140 billion Reels plays on Instagram and Facebook every day. If you want your social video strategy to take off, you’re probably going to need to schedule Instagram Reels. Reels are a great way...

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling...

Can’t figure out what to post on LinkedIn? The platform has long been a great space to connect with potential employers, customers, and colleagues in your field. But LinkedIn’s value goes beyond networking. LinkedIn has become a powerful publishing platform...

On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.  Jenna Kutcher is a digital marketer, podcast host, and author....

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new...

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave...

If it seems like AI copywriting is everywhere these days, that’s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest...

Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or...