No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing…
How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe. The content package includes: An AR “Team Tracker” Lens that allows fans to…
22 Google Ads Automated Rules That Will Make Your Life Easier
The world changes fast—and there are few places that show that change as quickly as the Google SERP. Global events, celebrity gossip, and social trending topics can all dominate our search interests and quickly impact the performance of our PPC campaigns. Even the top searches from 2022 already feel outdated! Although the SERP can shift…
18 of the Best AI Chatbots for 2023
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry…
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6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or…
17 Social Media Metrics You Need to Track in 2023 [BENCHMARKS]
Social media metrics allow you to track every little detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload. Here, we’ve selected the top 17 metrics you need to track to really understand your social success and understand where you can improve. Where available,…
Here’s What You Can Do About Organic Reach Decline in 2023
Organic reach decline has been a hot topic in social marketing circles for years now. So what’s the real state of affairs? As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%. Organic social media marketing is far from dead. But the way marketers think…
How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips
Guess which platform puts the gram in donation programs? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram fundraising (where you raise money for causes involving universities, government agencies, hospitals, or non-profits through…