Category: Google

Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis, every TikTok, Reel, or Tweet you post can either protect your brand’s safety or turn...

It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have...

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However,...

At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape. Many...

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help...

Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? You can! Well, kind of. Realtors just need to invest in real estate social media automation to make it happen....

When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? There are dozens of free email...

Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from....