Category: Google

Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for...

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly...

Last week, the judge in the Google antitrust trial ruled that the company has illegally monopolized web search. Legal and tech experts are calling it a historic win for the Department of Justice and a sign of even bigger upheavals...

Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either way, Instagram Stories are most definitely for you. Instagram Stories have all kinds of built-in...

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising doesn’t always require...

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a...

When I first considered different AI SEO tools to try, I was overwhelmed by the options available. A weekend of testing revealed that popular tools weren’t always the best fit for my SEO workflows and processes. I learned that there...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job....