Category: Google

If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now: those who see generative AI as the most disruptive shift...

Video ads on Facebook are an excellent way to reach your target audience and get them aware of, interested in, or ready to buy from your business. While using video ads on Facebook isn’t new by any stretch of the...

There’s a new kind of problem showing up in search: Your pages still rank, impressions keep going up, Search Console looks fine, but when your brand shows up in AI answers, something feels terribly wrong: The description sounds vague. The...

Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition. They're struggling with where to get started and how to get value. The...

The Google Ads platform is (and always has been) built on having lots of data available to advertisers. Whether it’s the number of clicks and conversions or the amount of revenue attributed to your campaigns, there’s always been a wealth...

Businesses have always heavily focused on customer acquisition, but the costs associated with getting more new customers tend to be high. That’s when businesses realize they must focus more on customer retention. But getting customers to come back time and...