Category: Google

Google Analytics 4 (GA4) is revolutionizing the world of web analytics and marketing. With its advanced features and capabilities, advertisers can now gain a deeper and more comprehensive understanding of their website and app interactions. We provide a solid walkthrough of GA4 here, but in this article, I want to dive deeper into three key…

Are you trying to make sense of your YouTube analytics but feel like you’ve been tossed an advanced calculus textbook with no teacher? If you’ve resorted to throwing spaghetti at the wall just to see what sticks (or purely out of frustration), we can help. To all marketers, content creators, and YouTube stars, bookmark this…

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service…

In the ever-evolving world of local SEO, staying up to date on the latest strategies, tactics, and best practices is crucial for success. With so many resources available, it can be overwhelming to know where to start. That’s where local SEO podcasts come in – they’re a convenient and accessible way to gain insights, tips,…

If you have a budget for paid social, you should strongly consider running Instagram ads. Why? Ads on Instagram reach 96.6% of Instagram’s active user base every month. That’s a total of almost 2 billion potential customers! And the target group is still gowing — data from Meta shows that Instagram’s ad reach has jumped…

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What…

Have you ever paid for a domain name and the registrar offered you a free SSL certificate with your purchase? If the answer is “yes,” the freebie may have left you wondering what an SSL certificate is and why you need one. As you’ll soon learn, installing an SSL certificate for your website is incredibly…

One surefire way to save time and money is to use AI customer service in your business. If you’re like most business owners, you’re always on the lookout for new and innovative ways to better your business. We’re here to tell you AI customer service is a quick and easy win. In this blog post,…