Having trouble boosting your Instagram Reels? You’ve come to the right place. Boosting Instagram Reels is supposed to be super easy, whether you’re doing it on the Instagram app or via a social media management dashboard. But the truth is, there are plenty of problems that can come up along the way. If you’ve ever…
What Video Marketers Should Know in 2023, According to Wyzowl Research
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video…
Creative Block is Inevitable—Here’s How Our Social Team Beats It
You got a good night’s sleep, an extra hot venti latte within reach, your favorite get-sh*t-done playlist going, a beautiful blank page staring at you, and you’re ready for your creative mind to spew brilliant ideas all over it. But, alas, nothing. It’s the worst feeling—especially when you’re under pressure to deliver a full month…
Is ChatGPT the Future of SEO?
Our short answer: No, ChatGPT is not the future of SEO. But ChatGPT is undoubtedly going to influence the future of the search experience. Before we dive into what that may mean for SEO, let’s back up first: What Is ChatGPT, and Will It Replace Google? ChatGPT is a chatbot from the team at Open…
2023 Social Media Image Sizes for All Networks [CHEATSHEET]
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…
What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that you’ve been hearing about one thing in the news lately: Big Tech layoffs. Microsoft, Google, Amazon. It even has its own hashtag #layoffs2023. Mass layoffs of any kind are…
10 Social Media Analytics Tools That Do the Math For You [2023]
Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on…
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion…