Category: Google

HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization, you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA…

If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. If you specifically want to know how to use social media…

Between Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts….

To successfully launch a new product, service, or business, you need a go-to-market strategy. Without a go-to-market strategy, running your business will be like driving in the dark without headlights. You might end up at your destination, but it’ll probably take longer than it should and you’ll be much more likely to run into problems…

Want to slide into your customer’s DMs? There’s an app for that. Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. Social media is a great way to get your message out onto the sweet, sweet worldwide web, but if you’re looking for a…

In enterprise social media, the stakes can be high. (As can the number of stakeholders.) Social media is now a critical marketing and communication tool for companies of all sizes. But managing enterprise social media isn’t the same as running social for a small business. Like anywhere else, an enterprise’s social strategy must drive results…

It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check…

When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be a challenge to accurately measure. If you’re looking to improve the accuracy of your conversion…