Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate leads from searchers who need service, and can help your site be seen as more trustworthy by search engines like Google. In this article, we’re looking…
10 Events and Conferences for LGBTQ+ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people…
What Is a Sitemap? (Plus Why & How to Create One)
Maps afford us many benefits. For example, a treasure map tells us how to get rich. Topographical maps are fun to touch. The world map reminds us that cats rule. But you may feel a little less fond of website sitemaps. They are not very easy to understand and last I checked, they’re not…
How to Make Money on Social Media: Tips for Brands and Creators
The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media… Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how….
Instagram Analytics Explained (Plus 5 Tools for 2023)
Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new strategies you might want to try. Instagram has 1.39 billion users who spend an average…
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their performance, but with our latest benchmark study showing that cost per lead has increased for…
Shoppable Content: How to Get Started And Make Money in 2023
In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of…
What Is Cameo? Using Celebrity Videos to Promote Your Brand
If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business?…