Category: Google

As social media marketers, we need to know a little bit about everything, from algorithms to AI to trending TV shows. But all that learning is time-consuming, and that’s where social media marketing podcasts come in. Relaxing with morning coffee? Resizing a bunch of files? Bored on your commute into work? You can turn those…

American filmmaker Ava Duvanay once said, “When we’re talking about diversity, it’s not a box to check. It is a reality that should be deeply felt and held and valued by all of us.” I agree wholeheartedly with this statement, but at the same time, I also realize that from a business and marketing standpoint,…

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your…

Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. That is, if you know how to navigate it right. Each ad network has its own unique strengths that you need to play to if you want to actually…

Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a…

Pinterest brings out the bulletin board fanatic in all of us. There’s something so soothing about curating that perfect inspirational spread, whether online or in real life. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one pin apart from another are an essential part of marketing…

You’ve got your suitcase packed, your snacks all set, the directions queued up on your phone. Your playlist is good to go. You’ve got a full tank of gas. You hop in the car to hit the road and the car won’t start. This is what it feels like to get a Google Ads campaign…

Google Analytics 4 (GA4) is revolutionizing the world of web analytics and marketing. With its advanced features and capabilities, advertisers can now gain a deeper and more comprehensive understanding of their website and app interactions. We provide a solid walkthrough of GA4 here, but in this article, I want to dive deeper into three key…