Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What does the Google Analytics 4 change mean for me?” Well, dear reader, we are here…
What Is Patreon? A Creator’s Guide To Making Money in 2022
So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users…
8 Inspiring Black-Owned Businesses That Are Rocking It This Year
There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr., this month is dedicated to shining a light on all the amazing work…
13 Ways to Use Instagram Guides for Marketing in 2022
Instagram Guides are one of the newest ways to share content on the platform. Since the feature was first introduced in 2020 (along with Live, Shops, Reels and a rearranged home screen—whew) brands around the world have discovered how to incorporate Guides into their marketing strategies. And with 1.3 million people using Instagram every day,…
Experiment: Instagram SEO vs Hashtags
Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world…
How to Go Live on TikTok (With or Without 1,000 Followers)
Ready to stream on the fastest-growing social media platform? This is your guide to how to go live on TikTok, why you’d want to, and how you can try to do it without the 1,000 follower minimum! Going live on TikTok has the same benefits as going live on any social media channel: it’s your…
10 Practical (But Not Pushy) Ways to Increase Average Order Value
For any ecommerce business, improving ROI and ROAS are among their many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of course, you can optimize the…
What is BeReal? Your Guide to the Newest Social Media App
You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the…