Category: Google

When it comes to the term "rebrand," most people think of major company rebrands like Dunkin' or Lego. However, companies aren't the only entities that may find themselves in need of a change. Sometimes, content creators will need to rebrand,...

For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but...

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social...

Dynamic Search Ads (DSA) is a great tool that has been around in Google Ads for quite a while now. I’ve liked and used them since way back in 2017. But DSA campaigns operate differently than regular search campaigns, and sometimes...

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in...

Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating...