Category: Google

When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be...

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how...

Though TikTok rose to fame as a platform for Gen Z dance challenges, TikTok has grown to encompass every kind of content and community. In fact, with features like in-app shopping, livestreaming, and branded hashtag challenges, it’s now an essential...

Even if you’ve only seen a few posts on Instagram or TikTok, you’ll have likely encountered the phrase ‘link in bio.’ It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore account you...

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? You don’t need to wait for...

While TikTok and Instagram may snatch all the headlines, Snapchat remains one of the most popular social media platforms in the world—which means businesses should be taking note. Sure, it’s full of silly filters and effects, but under the bells...

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing? (Spoiler: It’s not.) Or maybe you think it’s basically just social media advertising? (Second spoiler: Also...