What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….
Internal Linking: Types, Tips & Tactics to Improve Your SEO
Too many site owners forgo internal linking on their websites in order to prioritize other areas of on-page optimization. But did you know those tiny internal links have the power to improve the keyword ranking positions of your web pages? Internal link building alone can have a major impact on all areas of your SEO…
24 Instagram Reels Stats That Might Surprise You
Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Who remembers adding the Amaro filter to literally all their early photo content? We do, and we see you. However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being…
8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)
Just last week, we celebrated the 52nd anniversary of Earth Day, which helped give rise to the environmental movement more than half a century ago. Now, of course, it’s far more common to see brands prioritize the environment than it was in 1970. Image source And this, of course, spurred the rise of green marketing….
Instagram Video: Everything You Need to Know in 2022
Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s…
24 Website Header Examples, Trends & Tips for Conversion
Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website. Businesses looking to leave an impression will strive to strike a perfect balance—of providing…
A Free Social Media Proposal Template to Help You Win Clients
If you want to win business as a social media marketer, you don’t just need to be great at actually doing the social-media part: you need to crush the social media proposal game, too. Whether you’re responding to an RFP (request for proposal) or sealing the deal with a lead your sales team has been…
How to 10X Your Facebook Sales (11 Strategies for Brands)
Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re…