Category: Google

A paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m going to cover the six essential ingredients you need in your paid media strategy this year if you want to avoid…

Instagram is a visual platform — so having great photos is key to a successful Instagram strategy. In other words: quality images result in quality engagement. Thankfully, you don’t need to be a pro photographer to post beautiful content to your Instagram accounts. All you need is your smartphone camera, a few editing tools and…

In every traditional rags-to-riches story, there’s a part where the wide-eyed hero gets a reality check: they gaze at their mighty kingdom, overwhelmed by the empire they worked so hard to build. In 2022, the hero is you, and the empire you rule (however big or small) is your Instagram account. For the brave-hearted brands…

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have…

Feeling stuck on what to post on Instagram? Good news: You already have access to a treasure trove of content your audience will love, right in your Instagram Feed. In this post, we’re showing you what, why, and how to repost on Instagram… …not one, not two, but seven different ways. Between photos, videos, Stories,…

Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do. If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. You’re not the only social media manager who’s stuck. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool…

If we read every piece of content put in front of us each day, we’d get nothing else done. Instead, we skim. This is what makes writing a good headline critical to getting clicks, but also hard to do. That’s why today we’re going through 63 headline examples to help you get started. Jump to:…

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the 411 on exactly what Twitch is and how to make it work for your business? We’ve got you covered. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also…