Category: Google

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have…

We’ll say it: if you’re not creating social media reports to track your progress and analyze your performance, you’re wasting your time. Collecting and analyzing data about your top-performing posts, your audience, and, yeah, even your humiliating flops, is the secret to improving your social media performance. Without this vital information, it’s almost impossible to…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences…

According to Instagram, there are over 140 billion Reels plays on Instagram and Facebook every day. If you want your social video strategy to take off, you’re probably going to need to schedule Instagram Reels. Reels are a great way to build your brand and engage with your Instagram followers, but consistently posting video content…

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies…

Can’t figure out what to post on LinkedIn? The platform has long been a great space to connect with potential employers, customers, and colleagues in your field. But LinkedIn’s value goes beyond networking. LinkedIn has become a powerful publishing platform in the last few years. Unlike most social networks, it allows long-form content, including articles,…

On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.  Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it.  Keep…

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive?…