Category: Google

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is...

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in...

Although minorities make up 30% of the U.S population, only 18% of U.S. businesses are minority-owned. Clearly, even though diversity has become a topic of focus over the last two years, it is still harder for minority-owned businesses to get...

The Instagram fake follower industry is built on a pretty tempting proposition: spend a little money, and get a lot of followers. Overnight, you can go from a few hundred followers to 10,000 or more. With that boost, profits and...

With more than one billion users, TikTok is an amazing platform for connecting with audiences. But why stop there? If your videos are winning fans on TikTok, you may want to share them as Instagram Reels or crosspost them as...

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events,...

Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads. This real estate client achieved 10X the ROI than the conventional real estate lead flow: Local Services Ads for real estate = big wins...

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be...