Category: Google

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors? The short answer is branding. Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential…

Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true measure of success, it’s important to know how your ads are performing with respect to…

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly…

If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I manage multiple Instagram accounts?” at once, in one place, without messing up? Rest assured, you can. And it’s easier than you might think. Follow this guide to find out everything you need to know about running multiple Instagram accounts—and how to avoid…

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they…

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial that will help you master 10 essential editing tools and skills needed to create engaging…

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding a free social media marketing…

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social…