Category: Google

So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and...

“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether...

WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything — Bonus: Get a free, easy-to-use <span style="text-decoration: underline;">Customer Service Report Template</span> that helps you track and...

Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of...

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a...

Twitter is a microblogging and social networking platform that encourages its audience to share posts (commonly known as Tweets) and engage with other users. To get the most out of marketing campaigns on the platform, it’s worthwhile to understand the...

While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use...

In case you missed it, I’ve been writing a lot lately on how to target your competitors audiences in a cost-effective way. In particular, ways you can target your competitors on Google Ads without Search and how to use lower-cost...