Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this...
Category: Holistic SEO
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Content SEO, Holistic SEO, SEO Copywriting
Sustainable website growth and the role of SEO
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know...
Content SEO, Holistic SEO, Technical SEO
Homepage SEO: Does it exist?
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why...
Content SEO, Holistic SEO, Site Structure
Sustainable SEO: How to focus on a lasting SEO strategy
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in...
Content SEO, Holistic SEO, Internal Linking, Technical SEO
How to pick up SEO after you’ve neglected your site
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings...
Holistic SEO
Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!
It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organic search and...
Content SEO, eCommerce SEO, Holistic SEO
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know...
Content SEO, Holistic SEO
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic,...
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