Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website....
Category: Local Marketing
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Local Marketing, Local SEO, Reputation Management, SEO, Small Business Tips
9 Tips for Online Reputation Management for Doctors
Modern consumers use reviews before using any kind of business. A positive brand identity can be destroyed in just a few strokes by one or two bad reviews. Although you cannot please every patient, you do need to stay on...
Buyer's Journey in Marketing, Local Marketing, Local SEO, SEO
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s...
Local Marketing, Local SEO, SEO
Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday
Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these...
Keyword research, Local Marketing, Local SEO, Podcast Episode, SEO
5 Key Factors Besides Keywords That Are Affecting Your SEO
Listen to this episode on your favorite listening app: If you are focusing all your attention on keywords, then you are doing SEO incorrectly. I am not implying that keywords are no longer an essential search engine...
Duplicate Content, Google algorithm, Internal Linking, Local Marketing, Local SEO, SEO, Site Structure
Why is Google ranking the wrong page?
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results....
Local Marketing, Local SEO, SEO, Social Media
7 Social Media Changes You Must Make in this COVID-19 World
Between stay-at-home orders, mask mandates and the general fear accompanying a pandemic, fewer people are willing to venture out into the world right now. For brick-and-mortar small businesses, that means fewer opportunities for face-time with customers. Many small businesses have...
Local Marketing, Local SEO, SEO
How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)
Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way...
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