Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this…
5 Key Factors Besides Keywords That Are Affecting Your SEO
Listen to this episode on your favorite listening app: If you are focusing all your attention on keywords, then you are doing SEO incorrectly. I am not implying that keywords are no longer an essential search engine optimization factor for ranking higher on Google. What I am saying is there are other…
Why is Google ranking the wrong page?
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking…
7 Social Media Changes You Must Make in this COVID-19 World
Between stay-at-home orders, mask mandates and the general fear accompanying a pandemic, fewer people are willing to venture out into the world right now. For brick-and-mortar small businesses, that means fewer opportunities for face-time with customers. Many small businesses have shut down, and even more face the need to adapt. The solution for both is…
How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)
Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in…
A much-improved internal linking tool in Yoast SEO Premium: What’s new?
Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of…
Welcome to Content Marketing Unlocked: Your Free Blogging Course
Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the…
What is local SEO?
A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local…