Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could...
Category: Local Marketing
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Local Marketing, Local SEO, SEO
Our Top 10 Social Media Engagement Hacks for 2020
Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience. In this article, I’ve rounded up 10 ideas to boost organic engagement, with examples from brands that are...
Local Marketing, Local SEO, SEO, Small Business Tips
Growing Love for Local: How Small Businesses Can Triumph Over Big Brands
Getting into business for yourself can feel like an impossible task—yet, as many as 627,000 new businesses open every year, according to the Small Business Administration. These small businesses flourish in their local communities because they provide something no big...
Local Marketing, Local SEO, SEO
6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT
Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients...
Local Marketing, Local SEO, SEO, User eXperience (UX), WordPress
Local SEO: why your site should have a store locator
In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a...
Local Marketing, Local SEO, Roofer Marketing, SEO
The Ultimate Roofer’s Marketing Guide to Increase Leads, Sales & Revenue
How Roofers Are Increasing Leads, Sales & Revenue Online The needs of consumers are changing—fast. Gone are the days of using the Yellowpages to find the nearest roofing company. In it’s place: digital marketing for roofers. You see, today’s digital-first...
Content SEO, Google algorithm, Local Marketing, Local SEO, SEO, SEO Copywriting
Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this...
Local Marketing, Local SEO, SEO, Video Marketing
How Video Consumption is Changing in 2020 [New Research]
In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current...
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