Category: Marketing Strategy

Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Did you know that 49% of global respondents say they’re inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%), made with sustainable materials (38%), or deliver on socially responsible claims (30%). In…

digital rewards

8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. In fact, social…

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