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Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are...
Category: Marketing Strategy
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Marketing Strategy
Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]
The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for...
Marketing Strategy
How to Develop a Niche Marketing Strategy that Drives Growth
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create...
Marketing Strategy
Removing Gatekeepers From Your Marketing
Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn’t have access to the customer data in their CRM. They needed to change some of...
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Marketing Strategy
How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]
In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly from home, but it also put a financial burden on...
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Marketing Strategy
How to Build a Market Development Strategy [Free Planning Templates]
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to...
Marketing Strategy
The New Rules of Marketing [2020 Edition]
Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing. In some ways, this makes it one of the sciences with the fastest rates...
Local Marketing, Local SEO, Marketing Strategy, SEO
8 Ways Digital Rewards Can Help Marketers to Stand Out
Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if...
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