Category: Marketing

A Guide to Using Power BI for Marketers

A Guide to Using Power BI for Marketers

From sales targets to conversion rates, chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make sense of the data, especially if it’s held across a bunch of different files on…

7 Link Shortener Alternatives to Goo.gl

7 Link Shortener Alternatives to Goo.gl

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right?  The answer’s yes! Just like you spend time…

The Marketer’s Guide to Reddit

The Marketer’s Guide to Reddit

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.  It’s a place where you can find groups of like-minded people. Reddit…

How to Use Customer Reviews in Images and Video Ads

How to Use Customer Reviews in Images and Video Ads

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking…

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