TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having a successful outcome with your…
Update: How Location Page Providers Stack Up for Core Web Vitals
Analysis by: Rachel Anderson – Director of Web Intelligence In June 2021, I analyzed the web performance of location pages managed by the top location provider brands. Since that article was published several important events have happened: Google finished rolling out the Page Experience Update SOCI acquired Brandify Uberall acquired Momentfeed Representatives from several brands…
LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson
https://www.localseoguide.com/wp-content/uploads/2021/12/CWV-Promo.mp4 What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO. With that in mind,…
How Location Page Providers Stack Up for Core Web Vitals
Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay. For businesses with physical locations, location pages tend…