Category: Paid Ads

Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to...

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you...

Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the...

The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications....

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your...

Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know...

Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your...

It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on...