One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about...
Category: Rich Snippets
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eCommerce SEO, Rich Snippets, Schema.org
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons....
Rich Snippets, Schema.org
Rich results, structured data and Schema: a visual guide to help you understand
Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have noticed that Google is stepping its game up with the...
Rich Snippets, Schema.org, Yoast SEO academy
Coming soon: Understanding structured data course!
There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related...
Crawl directives, hreflang, Rich Snippets, SEO Basics, Site Speed, Technical SEO, XML Sitemap
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank...
Rich Snippets, Schema.org, SEO Basics, Technical SEO
What is structured data?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And...
Rich Snippets, Schema.org, Yoast SEO academy
Coming soon: Free Structured data for beginners course!
Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays off to be...
Rich Snippets, Schema.org
How to get great looking Google results
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might...
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