Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many...
Category: SEO Basics
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Holistic SEO, SEO Basics
The beginner’s guide to SEO reporting
When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This...
SEO Basics
15 years of Yoast: 15 SEO tips for 2025 and beyond
We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips...
Google algorithm, Holistic SEO, SEO Basics
What is SEO (Search Engine Optimization)?
Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer is yes, then there’s no doubt about it: SEO should be part of your...
Rich Snippets, SEO Basics
Features of the Google Search Engine Results Page (SERP)
Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets,...
Holistic SEO, SEO Basics
What is Search Experience Optimization (SXO)?
Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This...
Mobile SEO, SEO Basics, Technical SEO
How do you improve your mobile site?
Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview...
Content SEO, Link Building, SEO Basics, SEO Copywriting
SEO basics: SEO fact or fiction?
SEO has a somewhat questionable reputation. In the past, people shared supposed tricks that would instantly get you to rank. But a lot has changed in the SEO world. So, are these tricks still true? Let’s take a look at...
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