SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology that mimics human-like creativity. Today, generative AI is on everyone’s lips and is poised to…
SEO copywriting: the ultimate guide
SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines. As search engines crawl web pages, the content of your website should be fine-tuned to the — ever-changing — algorithms of search engines….
Inclusive language and SEO: Does inclusive language help you rank?
If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On…
5 blog topic ideas for your ecommerce site
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can…
How to write a blog post: A step-by-step guide from preparation to publication
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog…
How to write naturally beyond exact keyword matching
Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally…
5 tips for writing readable blog posts
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a…
New in Yoast SEO Premium: the word complexity assessment
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to…