Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will...
Category: SEO Copywriting
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Blogging, Content SEO, SEO Copywriting
How to update your content in 10 steps (and make it better)
Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your...
branding, Content SEO, SEO Copywriting
How to craft great page titles for SEO
Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google...
Blogging, Content SEO, SEO Copywriting
Online audience research: how to analyze your audience
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come...
Content SEO, SEO Copywriting
The importance of original content for SEO
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog...
Content SEO, Duplicate Content, hreflang, Multilingual SEO, SEO Copywriting, Technical SEO
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual...
Content SEO, Crawl directives, Link Building, SEO Basics, SEO Copywriting, Technical SEO
SEO for a new website: the very first things to do
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain...
Blogging, Content SEO, SEO Copywriting
10 tips to streamline your blog content workflow
Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever turns out that way, especially if you’re working with a...
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