Category: Social Media

You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved...

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a...

TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs, and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity...

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off...

On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019, consumers have been looking for another option to match the...

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users, YouTube is among the world’s most popular social media platforms....

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or...

If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others....