Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards, and how to update your SEO at the same time. We’ve tried to cover all the main things you…
Best practices for SEO-friendly URLs
It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with keywords? First of all, it’s good to know that the best practices for SEO-friendly URLs…
How ‘near me’ searches can help your local SEO
Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into account while optimizing the mobile and local SEO for location-dependent businesses. It’s clear that Google…
What is crawlability?
Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must….
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well…
The Quick & Easy Guide to Fixing 504 Gateway Timeout Errors
If you’ve ever visited a website that served you an error page, you know how frustrating it is. One of the worst things you can do as a brand is not meet your audience’s needs and expectations. If your website visitors see an error page when they’re looking for help or information, they could get…
SEO for a new website: the very first things to do
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website….
The What, Why, and How of Canonical Tags & URLs
“That’s canon!” You might’ve heard this phrase used to describe a creative piece that stays true to an original piece of work or fictional universe. If you’re familiar with canon, you are well on your way to understanding canonicalization and how it impacts web pages. Here, let’s explore what canonicalization is, why it matters for…