Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which URL to show in the...
Category: Technical SEO
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Technical SEO, Website Maintenance
Got an old website? Update it and refresh your SEO
Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards, and how to update...
Technical SEO, URL
Best practices for SEO-friendly URLs
It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with...
Google algorithm, Local SEO, Mobile SEO, Technical SEO
How ‘near me’ searches can help your local SEO
Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into...
Crawl directives, SEO Basics, Technical SEO
What is crawlability?
Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of...
Content SEO, Duplicate Content, hreflang, Multilingual SEO, SEO Copywriting, Technical SEO
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual...
Technical SEO
The Quick & Easy Guide to Fixing 504 Gateway Timeout Errors
If you’ve ever visited a website that served you an error page, you know how frustrating it is. One of the worst things you can do as a brand is not meet your audience’s needs and expectations. If your website...
Content SEO, Crawl directives, Link Building, SEO Basics, SEO Copywriting, Technical SEO
SEO for a new website: the very first things to do
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain...
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