If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when...
Category: Technical SEO
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branding, Content SEO, Mobile SEO, SEO Copywriting, Technical SEO, User eXperience (UX)
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct...
Crawl directives, HTTP headers, Technical SEO
Preventing your site from being indexed, the right way
We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows...
Gutenberg, SEO and WordPress news, Technical SEO, WordPress
WordPress 5.7: What’s new in this release?
Thanks to contributors from all over the world, the improvements to WordPress are never at a standstill. This continuous work on WordPress is reflected in the number of new features that can be found in any new release. The latest...
Crawl directives, Technical SEO
The ultimate guide to robots.txt
The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers, but some of them respond to some...
Crawl directives, hreflang, Multilingual SEO, Technical SEO
hreflang: the ultimate guide
hreflang tags are a technical solution for sites that have similar content in multiple languages. The owner of a multilingual site wants search engines to send people to the content in their own language. Say a user is Dutch and...
Crawl directives, Technical SEO
The ultimate guide to the meta robots tag
If you use meta robots tags on your pages, you can give search engines instructions on how you’d like them to crawl or index parts of your website. This page lists an overview of all the different values you can have...
Technical SEO
A primer on JavaScript SEO for WordPress
The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences....
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