The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers, but some of them respond to some extra rules which can be useful too. This guide covers all the ways to use…
hreflang: the ultimate guide
hreflang tags are a technical solution for sites that have similar content in multiple languages. The owner of a multilingual site wants search engines to send people to the content in their own language. Say a user is Dutch and the page that ranks is English, but there’s also a Dutch version. You would want…
The ultimate guide to the meta robots tag
If you use meta robots tags on your pages, you can give search engines instructions on how you’d like them to crawl or index parts of your website. This page lists an overview of all the different values you can have in the meta robots tag, what they do, and which search engines support each value….
A primer on JavaScript SEO for WordPress
The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and…
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language –…
SEO in 2021: A new chance to impress
Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same stuff, but you do…
Image SEO: How to optimize your alt text and title text
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves…
What is structured data?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how…