Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s how running Google ads felt like in 2021. The platform threw a ton of…
You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?
“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local. You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products. The one offering seems at…
11 Creative Holiday Greeting Messages to Send to Your Customers (+Templates!)
To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! Want to send an authentic holiday greeting this…
Black Friday sale weekend: Go green with sustainable SEO
This year’s Black Friday sale at Yoast is all about going green. Getting green bullets in order to outrank those competitors in the search engines! And, going green also has to do with sustainability. How do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re not in it…
Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)
If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this…
Multi-Touch Attribution: Tips & Types, Which Model is Right?
I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade. If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics…
The 10 Latest Google Ads Updates: What You Should Know (AND Do)
At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, including: Conversion goals Deal features for Shopping…
8 Perilous PPC Mistakes to Avoid This Holiday Season
Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it…