Table of contents What are you actually paying for when building a website? Website building options Watch out for these hidden costs How Yoast saves you money (over time) Budgeting tips for small business owners Ecommerce vs. general website: does...
Category: User eXperience (UX)
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User eXperience (UX), Yoast SEO for Shopify
Redesigning onboarding for impact: A service design approach
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we...
Content SEO, Holistic SEO, User eXperience (UX)
How to perform an SEO audit (with checklist)
An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on...
branding, User eXperience (UX), WordPress
Favicons and your online brand: Make sure you stand out!
Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google...
eCommerce SEO, User eXperience (UX)
The critical role of UX in ecommerce SEO
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results....
Technical SEO, User eXperience (UX)
All about Core Web Vitals: INP (Interaction to Next Paint)
Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one...
User eXperience (UX)
Is conversational commerce really the future?
“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier....
404 Errors, User eXperience (UX)
404 Not Found error pages: the do’s and don’ts
A “404 error” page is an essential part of any website. It informs your users the page they requested had been moved or changed. Do you need to pay attention to your 404 page and give it some love? Absolutely...
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