At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands...
Category: User eXperience (UX)
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Content SEO, User eXperience (UX)
UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses...
Holistic SEO, Mobile SEO, SEO Basics, User eXperience (UX)
What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t...
eCommerce SEO, User eXperience (UX)
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their...
eCommerce SEO, Testimonials, User eXperience (UX)
7 ways to increase sales by creating trust
The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online...
eCommerce SEO, User eXperience (UX)
The call to action: Where do you want me to click?
Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost...
Content SEO, Internal Linking, Site Structure, User eXperience (UX)
Make a great website menu for your users and for SEO
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can...
Content SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2022: Your chance to shine!
Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past...
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