At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or...
Category: User eXperience (UX)
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Accessibility, User eXperience (UX)
How to improve the accessibility of your website
Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content...
eCommerce SEO, User eXperience (UX), WooCommerce
Ecommerce usability: the ultimate guide
Usability essentially boils down to your visitor’s on-site shopping experience. How easy they can navigate your pages, find the information they’re looking for and buy the product they want. Providing people with a great experience keeps them on your website...
Google algorithm, Holistic SEO, Site Speed, User eXperience (UX)
Page experience: a new Google ranking factor
Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of...
Local SEO, User eXperience (UX)
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors end up struggling...
Content SEO, Internal Linking, Site Structure, User eXperience (UX)
6 site structure mistakes and how to avoid them!
If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With...
Google algorithm, Site Speed, User eXperience (UX)
5 ways to improve your Core Web Vitals
“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated...
branding, Content SEO, Mobile SEO, SEO Copywriting, Technical SEO, User eXperience (UX)
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct...
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