SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus...
Category: WooCommerce
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WooCommerce, Yoast SEO, Yoast SEO Premium
Yoast SEO 22.4: Better performance and product schema update
Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce...
Content SEO, eCommerce SEO, WooCommerce
Black Friday & holiday season SEO 2022: 7 tips to start preparing!
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now...
eCommerce SEO, WooCommerce
Product identifiers like SKU and GTIN are essential for ecommerce SEO
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area...
eCommerce SEO, WooCommerce
How to add global identifiers on variable products with WooCommerce SEO
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other...
eCommerce SEO, OpenGraph, Rich Snippets, Schema.org, WooCommerce
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at...
eCommerce SEO, WooCommerce
Write great product descriptions with WooCommerce SEO
Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the...
eCommerce SEO, User eXperience (UX), WooCommerce
Ecommerce usability: the ultimate guide
Usability essentially boils down to your visitor’s on-site shopping experience. How easy they can navigate your pages, find the information they’re looking for and buy the product they want. Providing people with a great experience keeps them on your website...
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