We’ve seen it happen so often. You have a great blog or site, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all three of these points, you might download and install it. If that sounds familiar, this post describes how to find the perfect SEO-friendly WordPress theme!
Finding the right SEO-friendly WordPress theme
An SEO-friendly theme has quite a few things to take care of, and a lot of themes miss out on these. This overview should help to keep you out of trouble when you’re looking for a new theme. If you’re thinking of installing a new theme, please give the following points some thought. Keep in mind, your new theme should be accessible, compatible, customizable, integrable, and standards-compliant.
Define your needs
Whether you are in the market for a free theme, a premium theme, or want to hire a developer to build one especially for you, the first step is always the same: define your needs. Write down what the theme should do, now and in the future. You might not need an eCommerce option at this time, but what about in a year from now? What should your site look like? Which pages do you need? What types of content are you planning to publish? Once you have a clear picture of the requirements, you have a better chance of finding your dream theme.
Find a trusted reseller or developer. How’s the support?
Should you build a theme yourself? Or will a general free theme do? The discussion on whether a premium theme is better than a free theme continues to rage on. Both sides have their merits. There are loads of crappy free themes, but there are just as many crappy premium themes. What you should do is find a reseller or developer that you trust. Look for social proof; how many reviews does a theme get? Is there an active message board? When did it receive its last update?
While themes on WordPress.org undergo initial scrutiny for safety, it remains crucial to perform your own thorough checks. Also, vetting doesn’t mean they’re awesome. Theme resellers offer loads of premium themes in varying degrees of awesomeness. But just because you pay for them, doesn’t necessarily make them better than free themes. In addition to that, since you only receive the files when you pay for a theme, there’s no way to check the quality upfront. Despite social proof, it’s still a leap in the dark.
How flexible is the theme?
A static theme won’t do you any good when you want to change the page layout in a couple of months. Make sure to choose a theme that is flexible in its appearance as well as its functionality. Be sure that it supports blocks so you can use the block editor to fill the design. Don’t choose a design that screams for full-width images when you only need a well-presented place to write your poetry. Check what happens to a theme when you turn off all massive images; does it still function? And is it possible to change colors, fonts, and other visual elements? Many themes, like Total or GeneratePress, come with a number of demo examples that give you an idea of all the different styles they can handle.
Your SEO-friendly WordPress theme should have room for widgets, plus it should support featured images and offer multi-language support. Lots of themes have a page builder on board; these help you construct your bespoke layout. But, this is something you should be careful with because these could generate less than stellar code that hinders your SEO. Do check if your theme works well with site builders like Elementor. Also, modern themes like the Twenty Twenty-Five default theme work with block patterns that let you fine-tune your design.
Make sure your WordPress theme plays nicely with third-party plugins to boost your site’s functionality and SEO. Themes often come with built-in features, but these can sometimes clash with essential plugins. Make sure your chosen theme is flexible and well-coded to work smoothly with popular plugins like Yoast SEO, WooCommerce, and Elementor. This compatibility lets you enhance your site without dealing with conflicts or performance dips. Checking for plugin support makes sure that you can easily add features while keeping your site running securely and efficiently.
Which post and page templates does the theme support?
Another way to keep things flexible is for an SEO-friendly WordPress theme to offer multiple posts and page templates. That way, you could start off using a basic template with a main content area and a left sidebar, but have the flexibility to change to a full-width content area or one of the many other options. If a theme has only two choices, that might become problematic in the future. Pick a theme with enough sensible templates.
Does it function as a parent/child theme?
Parent and child themes are a great combo. If you use any of the theme frameworks like heavy-hitter Genesis, you know how powerful these are compared to regular themes. A child theme gets its functionality from a parent theme. So if you’re making changes to your child theme, the parent won’t see these. You won’t break the parent theme if you make a mistake. The same goes for updates; if you update your parent theme, which happens often, it won’t wipe the changes you’ve made to your theme because it’s a child and doesn’t contain the functionality.
Whether you need a theme framework depends on your needs. Almost all WordPress projects will benefit from a theme framework, but it might be overkill if you only need a tiny amount of its functionality and you know exactly what kind of theme you need.
Watch out for theme bloat
Many themes are bloated, which increases loading time. If the developer of a particular theme included everything but the kitchen sink, you might get a feature-complete product but an extremely complicated one as well. Try to find a theme that offers everything you need instead of everything there is. Your theme should be lean and mean.
Prioritize security
When choosing a WordPress theme, don’t overlook the importance of security. It’s important to select a theme that is well-maintained and regularly updated to fix vulnerabilities. Check if the theme has a solid security reputation by reading user reviews and checking update logs. Make sure it complies with secure coding standards and supports two-factor authentication and other security measures. Using themes directly from the official WordPress repository or trusted marketplaces adds an extra layer of assurance. Always test the theme with security plugins like Sucuri to identify potential issues before going live.
Check site speed and mobile-readiness
Your website should be mobile-friendly from the start. Its theme should load swiftly and provide an excellent page experience, reflected in strong Core Web Vitals scores. Opting for a lightweight, efficient theme could help you achieve this.
Begin by evaluating the theme’s responsiveness. Use tools like the Google Lighthouse to verify compatibility across various devices. Additionally, input the theme’s demo site URL into Google PageSpeed Insights to uncover any loading issues that might affect performance.
Remember, these tests offer a starting point, but they only provide part of the picture. For a complete assessment, test the theme’s speed on your actual server setup, as server performance can significantly influence load times.
Is the theme really SEO-friendly?
While Yoast SEO fixes a lot of WordPress’s SEO issues, a good theme helps a lot. Most WordPress themes will claim that they are SEO-friendly, but make sure to check them. One of the good examples is Twenty Twenty-Five, which offers a clean design that performs really well. Find out if the theme’s code is nice and clean or an intangible mess. Has it been updated recently? And will it be supported in the future? How many JavaScript libraries does the theme depend on? Does it support Schema.org structured data? If you’re eyeing a free theme, make sure there are no hidden links to the developer’s website, as this can hurt your SEO efforts. In general, keep Google’s Search Essentials documentation in mind when hunting for SEO-friendly WordPress themes.
Is the theme’s code valid?
Some theme authors are more designers than coders, and thus, they sometimes hack around until it finally looks the way they want without bothering to check whether the code they’ve written is valid HTML. If it’s not, current or future browsers might have issues rendering the content correctly. You can check whether the code is valid by using the W3C’s validator.
Test, test, and test again
Once you’ve chosen your favorite new SEO-friendly WordPress theme, it’s time to kick it into gear. Start with a development setup to test your new theme through and through. Run every type of test you can think of. This might be a security check with the Sucuri plugin or a theme check with the Theme Check plugin. Load your site with dummy data from wptest.io to see if every element is represented and functioning. Run pagespeed and mobile-friendliness tests to see if problems arise. Fix the issues, or find a new theme.
Bonus checks
That’s just to get you going. There’s a lot of stuff you can check before you install your brand-new theme. Start with these three checks, if you will:
Hooks
WordPress plugins use so-called “hooks” to be able to perform their designated tasks. These hooks allow, for instance, to add extra output, tracking codes, etc. A lot of issues with plugins will arise for you when a theme author forgets to add these hooks. This is how to check for them:
1. In header.php, it should have a small piece of PHP code that looks exactly like this wp_head(); or this do_action('wp_head');, usually just before a piece of HTML that looks like this: </head>.
2. In footer.php, it should have another small piece of PHP like this wp_footer();, or this do_action('wp_footer');
3. In comments.php and/or comments-popup.php, there should be a piece of code like this: <?php do_action('comment_form', $post->ID); ?>, just before the </form> HTML tag.
Template files
Another wise thing to do when you’re changing themes is to compare theme files. If, for instance, your current theme has an author.php file, which contains the template for your author profiles, and your new one doesn’t have that, that might be an unpleasant surprise when you install the theme. The files you should be checking for in your old and new themes:
- home.php: the homepage template.
- single.php: the template for single posts.
- page.php: the template for pages.
- category.php: the template for category indexes.
- author.php: the author template, used when someone wants to find all posts by a certain author.
- date.php: the date template, used when someone tries to look at, for instance, a certain month of posts on your blog.
- archive.php: this template is used when either category.php, author.php, or date.php isn’t there.
- search.php: used when someone searches on your blog, a very important template to look at if you’re concerned about usability, and whether people can find posts on your blog.
- 404.php is used when WordPress can’t find a certain post or page. It’s a very important template file to have!
How is your theme handling titles?
It’s essential to modernize how your theme manages page titles. While older practices involve directly altering the <title> tag in header.php, consider utilizing add_theme_support('title-tag'); in your theme’s functions.php. This setup allows WordPress and plugins like Yoast SEO to handle titles optimally, ensuring a flexible and SEO-friendly title structure.
// Add to your theme's functions.php
add_action('after_setup_theme', function() {
add_theme_support('title-tag');
});
Now, Yoast SEO can take care of all the titles. We have a great article on crafting good titles if you want to learn more.
A guide to finding SEO-friendly WordPress themes
If the theme you are looking at fits your goals and the points made in this article, you should be quite okay. For those of you with more tech skills, it’s also an option to go headless with WordPress if you want more flexibility. Good luck with your new theme!
Read more: Need help with WordPress? 10 tips to avoid common mistakes »
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