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Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing...

Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that...

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning...

Hi! My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you exactly how to build a social media calendar that will support your goals and keep you organized....

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “ logo generators? We're doomed,” were his...

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide...